FOUNDER

FOUNDER

Hans Peter Leoni

Born in Pforzheim, Germany in 1941.

In 1960, he studied jewelry and watch design│ engraving│ making at the Rodi und Wienenberger school.

In 1965, he graduated from Kunst-und Werkschule School, majoring in jewelry engraving.

In 1980, he set up a factory to design and develop major brand glasses, including RODENSTOCK, Ray-Ban, Oakley, GUCCI, ChristianDio, ChristianDio and other brands.

In 1981, he entered the glasses industry and began to study glasses design and development.

In 1988, in collaboration with high-end Hong Kong-funded enterprises, a glasses design and R&D factory was established in Hong Kong.

In 2002, he entered the factory established in Shenzhen as a consultant chief engineer and became the first high-end eyewear brand R&D and manufacturing factory in Shenzhen.

In 2010, he became a partner of Arttech International Ltd. With multi-structure design ingenuity, he founded the Mita glasses brand in Germany.

In 2015, he served as the executive consultant of Mita brand, and proposed the German modern design style.


Brand Culture

German modern design

Constantly pursuing the quality of glasses and processing technology, perfectly presenting the ultimate German craftsmanship level, and strictly controlling the quality with the spirit of German craftsmanship. Especially after the actual use of the

M = Modern丨Modern

Modern styles usually use simple and elegant designs, with clear lines in the overall space. Most of them use black and white tones, and use metal primary colors as transitions. The color matching is comfortable and simple.

I = Innovation丨Innovation

Innovation is to create "new" value for customers. Turn unmet needs or potential needs into opportunities and create new customer satisfaction.

T = Technology丨Technology

The creation of science and technology has created a global patented structure without screws and solder joints, combined with an ergonomic wearing method, making users more comfortable.

A = Artwork丨 Artwork

Following the brand concept of extraordinary design, create high-end products full of design art, cultural connotation and brand style.

Mita

The modern style artwork on the bridge of the nose needs to be presented with a combination of innovation and technology.