Mita is a niche designer eyewear brand from Germany that uses a patented structure without screws and solder joints. It was founded by Hans Peter Leoni in Germany in 2010. Mita's products include optical glasses, sunglasses, etc., translated into Chinese as secret. Always use superb glasses technology and patented structure to create that is loved by people from all walks of life, unique innovation, simple atmosphere, taste, create art on the bridge of the nose, and continue to work hard and explore for it.
Chinese name: Mide,
foreign name: Mita
Origin: German
style: German modern design
Founding time: June 7, 2010
Founder: Hans Peter Leoni (Hans Peter Leoni)
Brand history
Mita has gone through 10 years In the process of market growth, the pursuit of excellence and ingenuity in every piece of work based on the spirit of German craftsmanship and ingenuity is a reverence for, persistence and inheritance of materials, craftsmanship, modeling, and the culture and consumer experience carried behind it.
2018.7 Formally signed a strategic cooperation with Lejing (Shenzhen) Technology Co., Ltd., and the mita brand glasses crafted by the Leking team restored modern German design.
2018.8 Hong Kong International Optical Fair made its debut in Hong Kong, China.
2019.3 Designer Hans Peter Leoni and the Chinese Leking team carried out the re-planning and adjustment of the Mita design.
2020.12 Entered China during the Xiamen Optical Fair.
2021.5 Booth 2D04 of the 20th China (Shanghai) International Optical Fair was officially launched.
2021.6 The Swiss Optic 2000 eyewear chain opened a strategic cooperation.
Glasses material
Mita's products are made of German 0.6 bio-antibacterial steel, cut into shape. Made of high-quality materials such as Swiss ultra-thin nylon, Japanese Shanzong sheet, Italian sheet, etc., the frame is very stable and does not deform.
In particular, Mita's unique liquid silicone nose pads are friendly to the skin and are not allergic, making the wearer's nose light and comfortable with zero pressure, which is more in line with the size design and wearing habits of Asians, and it is light and not loose.
Their characteristics and technical details for the ultimate function and their lightness grant the highest comfort. Cellulose acetate is a biological material, we use it to achieve different tactile and aesthetic performance. In order to achieve excellent results, we combine the latest technology with manual craftsmanship. The electroplating process Mita uses vacuum ion electroplating, which is environmentally friendly and does not fade. Nickel-free electroplating to prevent sensitivity.
U-Hinge Fashion Classic Series: The
patented structure of building blocks without screws and solder joints. With ultra-high polishing technology, you can personally replace your favorite and suitable DIY gradient color temples, so that you can have a personal experience of participating in the design of glasses .
Hinge height number series:
In order to carry the height number lens design, it can solve the required problems and make the wearing more comfortable, low-key and luxurious.
Mita｜Y-Hinge Ultimate Series:
The art of "twisting" is best embodied in the Y series, which makes the appearance look more slender and exudes a unique charm in elegance.
Mita X Vertu｜Limited Edition Sun Frame Joint Model:
The Mita X Vertu limited edition solar frame co-branded model, with an irregular front frame processed by multiple processes, has a higher texture and comfortable touch, reflecting the freedom of urban hipsters, exquisite and light and luxurious.
Origin of the brand
M = Modern (Modern)
| = Innovation
T = Technology
A = Artwork
Mita believes that the modern style artwork on the bridge of the nose needs to be presented with a combination of innovation and technology.
Mita's philosophy is
Your Vision, Our Mission. (Your vision, our mission.)
Mita can not only solve the rigid needs of your eyesight, but also shape the customer's temperament and image.